Just like online dating was once perceived as futuristic and bizarre, electric cars are still seen as an unrealistic option by some – even if they’re aware of their eco-benefits. Electrify America’s campaign is trying to ease uncertainties around the idea of electric cars in a bid to make them mainstream.

The average car in the US is nearly 12 years old (a higher figure than ever before), showing that drivers are keeping hold of their rides for longer. Yet despite this lengthening car lifecycle, research shows their owners often lack the requisite knowledge to fix them when a problem arises.

With city-dwellers increasingly taking mini-breaks to the country, Virtuo is removing the pain points of traditional car rental services through its digital-first approach. It’s enabling drivers to get around in style without dealing with long-term insurance and fuel costs.

Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?