A combination of tightened purse strings and an increased desire for community during the pandemic, along with already-rising sustainability concerns, has led more Americans to embrace Buy Nothing groups – trading and donating among neighbors, rather than spending on new goods.

Holiday shopping is already on the minds of shoppers, as pandemic-driven financial worries cause them to keep a close eye on their wallets. According to a survey, online shopping is set to grow in 2020, and expectations around delivery time are shifting as people prioritize safety over speediness.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?

The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.