The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.
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Adam Hadley is the founder and chief executive of QuantSpark, a data science firm that builds predictive models for retailers. Its clients include Sainsbury’s, Argos, Selfridges, and TM Lewin.
Bridey Lipscombe is the co-founder of Cult LDN, a creative agency. In 2019, it created the largest ever Christmas campaign for hair tools company GHD.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
