Aussie food brand Alt Saints is putting purpose before profit, using character-driven design to humanise what’s often an overwhelming issue: saving the planet. It's showing how design can be a powerful tool in encouraging eco-conscious consumers to make sustainable purchases.

Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?

With a renewed interest in safety and preparedness, more Americans are looking into investing in solar power for their homes. The pandemic created a feeling of uncertainty and fear for many, and they’re eager to safeguard against any future incidents.

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?