Amid greenwashing tactics and hiked-up prices, shopping sustainably isn't always the most convenient option. To help people out, Primark has launched an in-store recycling scheme that stands as an example to other brands of how to prioritise progress over profit and competition.

Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?

As people spend more time at home under lockdown, loungewear is experiencing solid growth. But beyond being just a comfortable indoor option, they’re becoming a status symbol for shoppers – Entireworld’s pastel hues and eco-friendly basics tap sustainability-keen luxury buyers.

The fashion industry is taking a hit as people see less value in shopping the latest trends during lockdown. And as the idea of fast fashion becomes increasingly obsolete in the minds of conscious shoppers, more brands are investing in resale to re-engage people and match their values.