Research suggests that gender-tailored marketing messages are more likely to deter people from buying products, rather than attract them. As people tire of outdated gender binaries, they don’t want brands to dictate which products should, or shouldn't, appeal to them.

The Australian federal government has lifted the 10% tax on menstrual products including tampons, pads and menstrual cups. Finally considered as a necessity rather than a luxury item, saying goodbye to the tax will make the products more accessible to the country’s most impoverished.

As Gen Zers enter motherhood, their needs differ from the generations that came before them. From their approach to shopping and cooking to how they view health and wellness – how do female Gen Zers do parenthood, and what do they expect from the brands they’re buying for their families?

Women often shy away from highlighting their achievements and value at work. But considering they’re positively impacted by another woman’s success, how can brands, platforms, and an inclusive approach help women get comfortable sharing their success and inspire them to claim their worth?