Buying an item of clothing only to send it back has become so commonplace that it’s been given a name: wardrobing. Rather than seeing this practice as a problem, brands have an opportunity to keep in step with modern shopping habits, for example by making easy returns part of their business model.

Veja has opened a hub to encourage customers to upcycle old sneakers and promote a circular economy. By fusing experiential retail and sustainable practices in a physical space, the hub is showing what sustainable collaborations between consumers and brands could look like.

As fast fashion begins to fall out of favour due to mounting ethical and environmental concerns, the market for second-hand clothing is surging. But how exactly can buying pre-loved apparel help people live more sustainably? And what other factors are fuelling the resale segment?

Fashion brand Brave GentleMan is on a mission to recalibrate sustainability in the menswear landscape, fusing eco-conscious design with a luxury approach to accessories and tailoring. But can it help to overcome sustainability’s gender problem?