Fashion brand Brave GentleMan is on a mission to recalibrate sustainability in the menswear landscape, fusing eco-conscious design with a luxury approach to accessories and tailoring. But can it help to overcome sustainability’s gender problem?
The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?
Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.
In a world where fast-fashion is king, For Days aims to reduce textile waste in the US by recycling and replacing members’ worn T-shirts. But how sustainable is this model and will it encourage young consumers to put their money where their mouth is when it comes to ethical fashion?
Startups respond to eco-push with low-wash clothes
signal·
17 Jun 2019
A flock of startups are designing clothes with fabrics that require less cleaning. As doing laundry accounts for a large amount of water waste, these alternatives allow consumers to reduce the environmental impact of their daily habits, while also freeing up their time.