As Americans on the West Coast battle with an apocalyptic wildfire season, Google has released an updated set of tools to help people track the fires and stay on top of safety and evacuation information. It demonstrates a helpful way for Big Tech to put its data and resources to use during a crisis.

Natural disasters, global crises, and a pandemic have made people more aware than ever of the need to prepare for the unexpected. With individual- to family-sized prepper packs, preparedness nudges, and an SMS helpline, Judy ensures Americans are equipped for whatever may come their way.

Air quality is becoming a hot-button issue thanks to concerns intensifying around viral transmissions as well as ongoing wildfires. For luxury home-buyers, in particular, air-purification technology is a must-have, tapping into evolving needs to make homes clean, safe spaces.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?