City-dwellers are keen to up sticks to the countryside
The hustle and bustle of city life has long drawn young people, but attitudes are changing because of the COVID-19 pandemic. Amid remote-working and tightened budgets, the peaceful countryside has become more alluring to younger generations.
Inheritance has become main route to homeownership
signal·
13 Nov 2020
Landing a good job with a reasonable paycheck is no longer the gateway to a comfortable middle-class existence. With the cost of property fast outpacing wages, for many Gen Yers, having a family inheritance or not is the reality defining their class experience.
Uncertain students are putting off going to college
signal·
21 Oct 2020
School closures and uncertainty have characterized 2020 so it’s somewhat unsurprising that student enrollment is down considerably on 2019 figures. With a lack of support from the government, there’s room for brands to partner with universities on courses that can be studied from home.
American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?
As people across the globe abruptly adjust to remote working, many have faced challenges – from WiFi woes to toddler tantrums on Zoom. Canvas8 spoke to Dave Cook, an anthropologist at University College London, to better understand how people can perform their best when working remotely.