Removing the fussy admin of distant drop-off points and posting returns, L'Oréal’s in-store recycling bins are putting sustainable beauty practices directly in shoppers' line of vision. As concerns about product lifespan grow, there is an opportunity for brands to make sustainable shopping easier.

Nestlé has redesigned the KitKat logo as part of a campaign to remind snackers to recycle properly. While the brand has been called out as unsustainable in the past, it's looking to turn over a new leaf by helping Aussies close the intention-action gap when it comes to recycling.

Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?

As people realise the impact of waste packaging on the planet, they’re making small lifestyle changes through independent brand innovations. But with convenience still high on people’s priority list, how is reusable, recyclable shopping platform Loop taking the circular economy mainstream?