From poodles to Pomeranians, dogs have boomed in popularity in 2020 as people tried to alleviate lockdown loneliness. And as pet parents spend increasing amounts of time and money on their canine companions, Pagerie is adding a luxe appeal to pet accessories.

During lockdown, many people adopted puppies as their new stay-at-home lifestyle gave them more time to devote attention to pets. However, research suggests that many are not doing their research beforehand – resulting in the boost of illegal trade.

Animals have become a key part of Australian families, and they’re reaping the benefits. As Australian pet-owners, especially Gen Yers and Zers, embrace the array of new options in the pet-care space, how can brands support pet parents in ensuring their animals are happy and healthy?

Traditional pet food manufacturing processes are no longer acceptable to a new breed of pet parents who are projecting human values around health and wellbeing on to their animals. The Honest Kitchen is catering to this expectation with food that’s good enough for people to eat.