When roaming a department store for a new handbag is a risky activity and online shopping is an efficient replacement, how can brands lure Chinese consumers back to brick-and-mortar? With art galleries, according to Farfetch and Prada, who are both dabbling with curation post-lockdown.

When it comes to performative allyship, the art world is a standout example – quick to exhibit the work of people of color, but predominantly run by White people. Aiming to correct the imbalance, a mega-dealer in New York is opening a gallery that will be entirely run by Black Americans.

HENRYs – those affluent (but not too affluent) young professionals who are getting a taste for the finer things – are a focal group for high-end brands looking to ensure their longevity. But what do these Gen Yers want to spend on, and what would convince them to keep buying from luxury labels?

In the Luxury Refresh Deep Dive, we explore how high-end consumption is changing as a result of COVID-19 and consider the impact of personal values on HNWIs’ spending habits in the near future. How can brands deliver the opulence they seek while being conscious of the pandemic context?