HENRYs – those affluent (but not too affluent) young professionals who are getting a taste for the finer things – are a focal group for high-end brands looking to ensure their longevity. But what do these Gen Yers want to spend on, and what would convince them to keep buying from luxury labels?
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Kelsey Groome is the senior managing director at retail advisory firm Traub. She led the firm’s annual study, The New Davids, which analyses the digitally native brands loved by Gen Y HENRYs.
Patrick Eve is the chief commercial officer at Gophr, one of the UK’s largest same-day courier services. Prior to Gophr, he spent four years as managing director of ZigZag Global, a logistics platform that helps retailers reduce the cost, waste, and friction in e-commerce returns. Patrick is also the co-founder of TranslateMedia, a leading SaaS platform in the language services sector. He started his career with ten years in South America working in finance at a global mining group, and then later as partner at a venture capital fund focused on e-commerce and SaaS. Patrick has a master's degree with honours in Spanish from Edinburgh University.
Jennifer Castillo is an attorney based in Washington DC who identifies strongly as a HENRY. On her blog, titled Jenny the HENRY, she discusses her lifestyle and personal finances.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
