The pandemic has prompted people to want to eat better, yet choosing the healthier option isn’t always easy. Asda’s dedicated vegan shopping aisle, a UK first, aims to show that putting vegan products together, and away from non-vegan choices, could remove the friction of shopping sustainably.

The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

Besides an August of dining out on the government subsidy, takeaways are a mainstay of pandemic life. These comforting treats aren’t just a break from the dishes, but a way to spend locally without leaving the sofa. So how are delivered meals transforming taste and brand affiliation in the UK?

The number of vegans in Europe has doubled from 2016 to 2020, and more than half of ‘flexitarians’ want to become vegetarian or vegan in the future. With convenience and tradition keeping people from switching up their diets, there’s room for brand intervention to normalise veggie foods.