The hustle and bustle of city life has long drawn young people, but attitudes are changing because of the COVID-19 pandemic. Amid remote-working and tightened budgets, the peaceful countryside has become more alluring to younger generations.

As people across the globe abruptly adjust to remote working, many have faced challenges – from WiFi woes to toddler tantrums on Zoom. Canvas8 spoke to Dave Cook, an anthropologist at University College London, to better understand how people can perform their best when working remotely.

The value-action gap is alive and well when it comes to shopping locally – despite most people saying they’re willing to spend more on local produce, very few actually look at point-of-origin in the aisles. Creative labeling and small visual nudges could help people resolve this shopping tension.

The pandemic has complicated the weekly shop for those in rural areas – when delivery slots are few and a big supermarket is far away, countryside-dwellers are struggling to source ingredients. Costcutter has a solution: village pop-ups with stock tailored to local wants and needs.