TikTok’s challenges and tutorials have become an integral part of digital life for Gen Zers, inspiring many of them to recreate intricate dance routines in their bedrooms or out in public spaces. But why is this form of expression so popular on the platform? And how can brands get involved?

Video-sharing platform TikTok is almost synonymous with teenagers – but now their mothers are getting involved. Meet a new generation of parents: playful, meme-loving lip-syncers who are creating some of the most popular content on the platform.

Sexual violence awareness app Handsaway has launched its #CeciNestPasUnConsentement campaign to raise awareness and to support women’s freedom of dress. With women in France increasingly facing forms of sexual abuse, the campaign uses social media to spark important conversations.

Once a source of fascination for conceptually oriented designers, ugly aesthetics have entered the mainstream, with both brands and consumers championing the bizarre, gross, and impractical. How have minimalism, global politics, and a desire for self-expression fuelled this appreciation?