A bias against darker skin pervades Indian society, impacting the way individuals are perceived by others and their potential for success, all the while harming physical and mental health. So, how can brands that have long been complicit in colourism combat this form of discrimination?

Soap brand Lux launched a soap with a visible lump that stays as the rest of the bar dissolves with use. As Indian women are often embarrassed about checking themselves, the brand is offering a nudge to encourage better monitoring.

India’s male beauty sector, already worth over ₹50 billion, is on the rise as more and more men invest in their appearance. In a competitive job market, they're spending on beauty products in the hope that a better image will give them a boost in their professional ambitions.

Hygiene is a key beauty concern. Rather than using the synthetic chemicals found in drugstore products to care for skin, Biophile uses a natural biological process and repurposes it for skintellectuals and beauty consumers who want to take a more natural approach to healthy glowing skin.