As shoppers continue to put safety first, US supermarkets are having to adapt to consumer demands for a more stress-free in-store experience. Walmart’s functional app-led store redesign reconfigures grocery shopping away from the experiential to a more seamless, touch-free experience.

While some Britons are eager to return to normality and indulge in some retail therapy, others remain anxious about in-store hygiene and safety. Working to protect both shoppers and employees, Primark is changing its retail landscape as lockdown restrictions lift across the UK.

The inability to try products in person has long been a barrier to buying beauty online, but with stores closed due to the COVID-19 pandemic, people have become increasingly reliant on e-commerce. How are brands innovating their e-tail offerings to both enhance discovery and assuage concerns?

Despite travel restrictions rendering a beach vacation nothing more than a pipe dream, swimwear sales in the US are booming. As people deal with the trauma of quarantine, they’re finding escapism and optimism in the ability to prepare for their future freedom.