L’Oréal is embracing tech in beauty with an AI device that assesses personal data and skin trends to create highly customised products. Personalisation is increasingly important for beauty buyers and brands that harness cutting edge tech may be well-placed to satisfy their expectations.

As the stress of the pandemic inspires more people to practise self-care, perfume is playing an important role in the wellness space. O My Note is tapping into the growing desire for escapism and calm afforded by scent. It uses storytelling and AI to help people find their perfect perfume.

Created by online influencers Mona and Huda Kattan, luxe perfume brand Kayali is introducing the world to Middle Eastern traditions. It’s appealing to young beauty buyers who are losing interest in celebrity-endorsed scents but who remain highly receptive to tips from social media personalities.

The HiMirror Mini Premium does far more than just show your reflection. With its ability to analyse a user’s skin and track changes over time, in addition to keeping tabs on when products are due to expire, the device is able to provide beauty guidance that’s tailored to the individual.