Getting ‘real women’ to model beautiful lingerie wasn’t the done thing back in 2009, but then Lonely Lingerie came along. Now, after ten years in the business, the underwear brand has become a leading light for body positivity and an industry force to be reckoned with.

Plus-size fashion may be gaining momentum in the US, but shoppers’ options remain limited when looking for high-end, work-appropriate outfits. Fortified with stretch fabrics, hidden elastics, and strategically placed seams, Henning’s high-quality clothing fills a gap for professional women.

The fashion world is acclimating to a ‘new normal’ as people push for greater inclusivity through the body positivity movement. Universal Standard is embracing these ideals by offering high-end basics in sizes 00-40, ensuring that women of all shapes can get clothes that look and feel just right.

Inclusivity has become a buzzword in the fashion industry. But has inclusive sizing really gone mainstream, or is it still a niche undertaking offered only by a small number of forward-thinking designers? What moves are brands making to capitalise on shoppers’ desire for inclusivity?