As people continue to 'hibernate' at home, it’s having an effect on their wardrobe choices. Even among high-end fashion fans, laidback comfort is winning out. To meet these new demands, Dior has launched a luxury loungewear range designed to elevate the at-home experience.

In the Luxury Refresh Deep Dive, we explore how high-end consumption is changing as a result of COVID-19 and consider the impact of personal values on HNWIs’ spending habits in the near future. How can brands deliver the opulence they seek while being conscious of the pandemic context?

Many people in China are opting for prepared meals rather than spending all day cooking for the celebratory dinner at Lunar New Year. It’s reflective of how people in China are open to combining traditions with modern technology – creating opportunities for brands to update old customs.

As the world copes with the impact of COVID-19, shifts in Chinese buying habits offer an idea of how global spend will be affected. From the short-term impact to longer, more structural changes in shopping preferences, how can brands best position themselves within this changing landscape?