Oversized suits and ‘masculine’ silhouettes are increasingly popular among young Chinese women, part of a trend called ‘Mengmei Style’. Clothes have always been political, and in a censored culture, they’re empowering people to communicate ideologies that they wouldn't dare say out loud.

Be it Aurora, Mulan, or Jasmine, Chinese Gen Zers are dressing up as ‘Escaped Disney Princesses’ on social media to challenge the status quo. This demonstrates how young people are embracing some aspects of femininity while also reinterpreting what it means to be a powerful woman.

The lives of Chinese Gen Zers – digital natives who grew up amid prosperity – are vastly different from their parents’. Yet while they’re feeling empowered and connected to the world, they’ve not shunned tradition entirely. How are apps, games, and fashion labels reminding youth of their heritage?

China may be returning to a state of ‘normality’ following COVID-19, but after spending months in lockdown, certain crisis-time consumer habits seem to be sticking around – one of the most visible being a mass shift to e-commerce. So, how do people want to browse and buy online post-pandemic?