China may be returning to a state of ‘normality’ following COVID-19, but after spending months in lockdown, certain crisis-time consumer habits seem to be sticking around – one of the most visible being a mass shift to e-commerce. So, how do people want to browse and buy online post-pandemic?
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Jack is the Commercial Director at TONG, a cross-cultural agency in London. He currently focuses on consultancy, marketing, and strategy for businesses working with Chinese customers and consumers. Jack is a China specialist, boasting ten years of experience working with and for brands and retailers, primarily focused on exporting and on attracting Chinese customers wherever they are in the world. He has held roles at the UK government's Trade Department, the China-Britain Business Council, and various private sector e-commerce and marketing positions.
Pearl Zhu has eight years of comprehensive experience in brand partnership and marketing strategies in the media and retail industries across the UK, US, and China. She was the associate director of brand partnerships with CMC Inc., a leading media group in China, before joining the China-Britain Business Council.
Felicia Schwartz is the founder of China Insight and a cultural insight specialist with 15 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence her career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.
