The coronavirus pandemic has changed our attitudes towards many things, including the way we approach self-care. In the search for solutions, health-conscious Britons have discovered Tonic Health, a supercharged vitamin drink originally designed to combat the common cold.

As COVID-19 swept across the globe, health-conscious individuals sought out ways of protecting themselves from the virus. For some, a lack of treatment options from mainstream medicine meant the adoption of preventative measures. So, how have Americans been eating themselves to good health?

People might be talking about the 'quarantine 15' and putting weight on during lockdowns, but many are actually adopting healthier eating habits. Changes such as cooking more or opting for food box deliveries mean that people are eating more fruit and vegetables during the pandemic.

More than ten million Britons are underserved by healthy and affordable food outlets. They live in what are known as food deserts, whether in housing estates or rural areas, and socioeconomic factors mean it’s the poorest that are hit the worst. How can brands better cater to these areas?