We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Increasing worries about the long-term impacts of sun damage and pollution are leading people to seek remedies that prevent rather than cure. With eco concerns also at the forefront of their minds, are beauty brands effectively integrating prevention into their own products?

British start-up Nourished is creating 3D-printed personalised vitamins made from 28 different ‘nourishments’. With people increasingly interested in taking control of their wellbeing, brands that offer bespoke products and subtle health solutions are growing in popularity.

As the beauty and wellness industries fuse together, Bobbi Brown’s ‘beauty from the inside out’ philosophy is powering the emerging beauty supplement market. The brand’s Evolution_18 collection gives people the chance to make better choices for their health through their beauty regime.

While Americans used to look to doctors and nurses for the final word on medical matters, that’s not always the case nowadays. Influenced by social media gurus and aided by digital tracking tools, the ‘worried well’ are taking a proactive approach to health that minimizes input from professionals.