Honesty is important in any relationship, yet many people hide financial decisions from their partners. Canvas8 spoke to Hristina Nikolova, the Coughlin Sesquicentennial Assistant Professor of Marketing at Boston College, to understand how financial infidelity impacts relationships and brands.

Shared bank accounts were once a marker of a solid relationship, but almost one-third of British women have opted against sharing financial assets with their partners. As gender dynamics continue to evolve, women are increasingly taking their finances into their own hands.

To make managing their money easier for Americans, the Dave app links with existing bank accounts and aims to keep people in the black by notifying them when they’re about to go into overdraft. It also breaks down anticipated ingoings and outgoings, giving users an easy way to budget.

The Financial Gym sets its members up with personal trainers and clearly defines plans to get their relationship with money back on track. In the wake of the pandemic, its approach is more relevant than ever.