When it comes to making shopping decisions, ultra-convenient often wins out over values-led. By prioritizing accessibility and offering people a wide range of products in just a few clicks, the Miiriya app is making it easy for people to buy from Black businesses.

The Black Lives Matter Movement of 2020 is casting the serious lack of inclusion and representation of Black women within the UK’s fashion industry into sharp relief. Recognising the need for change and access, BGIF is giving a leg up to those who have previously struggled to break through.

Amid a surge of Google searches for Black-owned businesses, it's evident that people are seeking them out to show support and give social and ethical purpose to their spending. Google has created a tool to help people locate these brands easily, encouraging owners to promote their differences.

Centered around the experiences and opinions of Black users, Black Twitter is a subculture on the platform where Black voices are unfiltered. This collective explores Black identity and demonstrates the positive impact of community in times of crisis and racial injustice.