What makes people believe in a brand’s activist efforts? How can companies connect with values-minded consumers? And can creativity save the world? In this part of the 2021 Expert Outlook, we speak to three experts about how the multiple crises of 2020 will impact consumer citizenship.

Instead of the coronavirus pandemic being the ‘great leveller’, it has highlighted the number of people who deal with food insecurity. Working to get meals to vulnerable Londoners, The Felix Project uses surplus restaurant and supermarket food to fight food poverty in the capital.

The Burger King vs McDonald’s 'Burger wars' rivalry goes back decades, and has provided fodder for many a humorous ad. But in the pandemic, with hospitality workers worried about losing their jobs, BK is putting people over profits by encouraging diners to spend money with its competitors.

Amid a rise in environmental consciousness and awareness of the chemicals used in mass food production, there’s a growing interest in sustainable local supply. To meet this demand and support its suppliers, Chipotle has created a virtual farmers’ market selling produce straight to consumers.