Move over, YouTube – TikTok is making waves with Gen Alphas across the globe. With social media increasingly a fact of life for children and young people, parents who are concerned about screen time are looking to brands to create limits and promote age-appropriate and educational content.

YouTube is launching a fact-checking feature in Germany and the UK as it looks to stem the tide of misinformation on its platform. With conspiracy theories growing ever more popular in Germany, big technology companies have an opportunity to help people counter problematic narratives.

In the digital age, parents have more information about their children than ever before – they can track their kid’s location remotely, monitor sleeping patterns, and even check whether the chores are done. Can all this tech allay common parental anxieties or will it fuel fresh concerns?

Brands and regulators are realising that kids are joining a web built for adults. From creating kid-appropriate games to nailing legally-compliant video content, SuperAwesome’s kid-orientated cyber safety champions changing data and advertising laws for children’s online activity.