Spotify has launched a tailored children’s app to provide a safe platform for kids to explore and listen to music. The app will allow people to become familiar with the brand at a young age while also satisfying parents’ concerns around the online safety of their children.

At a time when most social platforms are plagued by criticism, TikTok is set on correcting these problems head-on. In an effort to ease parents’ worries, the Gen Zer-driven platform is adding a range of safety controls as well as releasing a series of videos from TikTok stars encouraging users to get offline.

They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?

Celeb endorsements have lost some of their power in the social media era, but what makes bloggers, vloggers, and self-styled fashionistas so effective as spokespeople? Canvas8 talked to Alexander Schouten, assistant professor at Tilburg University, about how influencers convince people to buy.