Building a house from scratch is a dream for many, and a third of Britons would like to make it a reality. But financial hurdles block people from being able to live out their DIY dreams, leaving room for brands to step in to make these aspirations more accessible.

School closures and uncertainty have characterized 2020 so it’s somewhat unsurprising that student enrollment is down considerably on 2019 figures. With a lack of support from the government, there’s room for brands to partner with universities on courses that can be studied from home.

When pay day rolls around, Gen Yers save a little – but spend a lot. Impulsive spending is a key (and at times problematic) element of their identity. But as this generation begins to look towards their future roles as homeowners, parents, and pensioners, how will their spending habits adapt?

The life path that past generations took for granted is no longer possible for many Gen Yers. Faced with mounting debts, a growing number are delaying marriage, forgoing car-ownership, and moving back in with their parents. How are these changes impacting home life and society as a whole?