When pay day rolls around, Gen Yers save a little – but spend a lot. Impulsive spending is a key (and at times problematic) element of their identity. But as this generation begins to look towards their future roles as homeowners, parents, and pensioners, how will their spending habits adapt?
Vivi Friedgut works on the frontline of Gen Z finance. As the founder of fintech educational business Blackbullion, Vivi is on a mission to reimagine the financial stack for young people by helping them manage their incomes and begin building towards future wealth. Vivi is a regular media contributor and commanding speaker, regularly speaking on female entrepreneurship, financial trends, financial wellbeing, and social mobility.
The founder of media brand Finimize, he is passionate about making the financial landscape easier for his Gen Yer audience to understand. The company's app teaches over 50 financial topics.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
