A study has found that nearly half of Americans who believe they have an allergy do not actually have one at all. A lack of definitive knowledge or education is meaning people are needlessly avoiding foods, while a further number of people don't know what life-saving medicine they actually need.

While Americans used to look to doctors and nurses for the final word on medical matters, that’s not always the case nowadays. Influenced by social media gurus and aided by digital tracking tools, the ‘worried well’ are taking a proactive approach to health that minimizes input from professionals.

Germans want to make good choices when buying bread, however they are struggling to understand which options are healthy. Along with other European countries, Germans are asking for more transparent food labelling to help them figure out what’s best for them.

Food brands Kellogg Co. and Frito Lays are being sued by health-conscious consumers, over the veracity of their ‘natural’ flavouring claims. Brands are attempting to appeal to the growing desire for natural foods, but savvy shoppers have grown wise to misleading claims and are rejecting them.