With aspirations to be ‘the Patagonia of the beauty industry’, Fluff is an ethical Australian cosmetics brand tapping Gen Zers. Its art deco-style refillable packaging, candid approach to beauty, and focus on keeping things simple shows how to engage mindful young consumers without the fluff.

Amid the uncertainty and chaos of the pandemic, people are trying to regain control of things in their own lives. For an increasing number of beauty fans, this means investing in tech-integrated beauty devices, using data and AI to personalise their skincare routines.

L’Oréal is embracing tech in beauty with an AI device that assesses personal data and skin trends to create highly customised products. Personalisation is increasingly important for beauty buyers and brands that harness cutting edge tech may be well-placed to satisfy their expectations.

As the line between medical skin treatment and beauty-based skincare grows ever finer, there’s an opportunity for tech to deliver positive skincare coaching through a more personalized approach. What opportunities does skintech have to engage audiences with products?