Personalisation is nothing new in beauty, but brands are having to innovate to deliver a bespoke experience in the pandemic context. For YSL, that means launching a high-end gadget that integrates with AI and an app to let people create their own lipstick shade at home.

As people continue to spend more time on Zoom, many have been obsessing over their on-screen imperfections, and it’s led to a heightened interest in plastic surgery. An app called AEDITOR lets you ‘try on’ procedures, but it’s garnered mixed reactions from people concerned about mental health.

As the line between medical skin treatment and beauty-based skincare grows ever finer, there’s an opportunity for tech to deliver positive skincare coaching through a more personalized approach. What opportunities does skintech have to engage audiences with products?

With the pandemic forcing Australians into lockdown, Adore Beauty – the country’s original online beauty store – was thrust into the limelight as Aussies who have traditionally been slower on the uptake of e-commerce hopped online to keep their cabinets stocked and get their beauty fix.