In the wake of COVID-19, people are making fewer shoppings trips and focusing more on hygiene. Splosh, a UK-based subscription service, simplifies things by offering effective, eco-minded, zero-waste household and personal cleaning products delivered through the letterbox.

While watching someone pull hair from a drain may not be everyone's go-to entertainment, for the devoted fans of CleanTok, it's all in a day's work. These extreme cleaning videos speak to Americans' increased fixation on their home environments – and their desire for calming, satisfying media.

Conventional cleaning goods may leave kitchens and bathrooms gleaming, but they often end up dirtying the environment through microplastics and harmful chemicals. Blueland offers an alternative, selling mix-at-home products that help preserve the planet while polishing one’s home.

Coors Light is encouraging people to ‘spring clean’ the stuff they bought during the pandemic by swapping their unwanted items for beer. With people having turned to retail therapy for solace, they may be looking to declutter, and brands can offer playful incentives to help.