Armed with an internet connection and a laundry list of jobs, home hackers are connecting globally to share cleaning tips. But what drives people to come up with DIY solutions when there are so many specialised products out there? And how can brands show their value to these individuals?

With more circular initiatives surfacing – from small start-ups to corporate strategies – not everybody is on the same page about what a circular economy entails. As global debates in academic, business and consumer circles heat up, will a zero-waste lifestyle move from a fringe movement to the mainstream?

Conventional cleaning goods are often marketed on their effectiveness, but as Britons learn more about their potentially harmful ingredients, a growing number are looking for natural, reliable alternatives. Method fills this gap to help people keep their homes and the planet in pristine condition.

Britain’s lockdown measures to reduce the spread of COVID-19 have led to an increase in online shopping. As expectations for deliveries increase – when it comes to both speed and hygiene – DS Smith has created packaging specifically designed for quick, clean, and socially-distant drop-offs.