As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?

Driven by international influences and a desire to reduce sugar intake, people in Asia are consuming healthier snacks, with dark chocolate and savoury nibbles particularly popular. These cravings are likely to continue as young people embrace on-the-go lifestyles.

The edible bird’s nest (EBN) has been prized by Asian cultures for hundreds of years – and demand is growing due to its perceived nutritional value. Often consumed in soup form, Lunia is looking to entice customers by making EBN more accessible with its on-the-go sachets of hydropep powder.

Lingering stigmas around mental illness in China have meant that getting treatment has long been difficult, with this hurdle negatively impacting outcomes for those seeking help. Now, Wechat groups and digital communities are starting a wider conversation and increasing access to support.