Social prescribing – wherein patients are told to try creative workshops, regular exercise, and volunteering to improve their wellbeing – has been around for years, but it’s gaining the attention of policy-makers. How can it proactively tackle physical and mental health problems?

Why are social interactions so important for personal wellbeing? What are Gen Yers doing to safeguard their fertility as they get older? How has the ‘clean eating’ movement influenced the supplements sector? And what does the future hold for marijuana-based medicinal treatments?

Low wages. Poor prospects. Constant pressure. Chinese youth are coping with their tough circumstances by adopting a bleak outlook on life known assang. Manifested in memes, pop culture and self-deprecating consumerism, how can brands use this worldview to connect with struggling citizens?

In China, Gen Yers are taking up a range of fitness classes and downing assorted cleansing tonics to maintain their physical health. Yet while their choices in diet and exercise might be similar to their Western counterparts, how do their drivers for enhanced wellbeing differ?