Young people are consuming the news in vastly different ways to generations before them, but news brands still don’t know how to speak to them. How can young people get the information they need to be informed citizens and is it time to rethink what news means for the next generation?

The closure of non-essential retail due to COVID-19 saw shopping become a mostly digital affair for many Britons. Yet while the future of the high street may be in jeopardy, people remain eager to connect with brands. How can pop-up experiences fulfil this desire in the post-pandemic landscape?

Britons living outside the capital often complain about the ‘London bubble’. As it moves its national headquarters from London to Leeds, Channel 4 has humorously addressed non-Londoners’ sense of estrangement from the media by setting up a billboard featuring a real complaint.

British beer-maker Carling has gone back to its roots with 'Made Local', an ad campaign that focuses on its home town and local people nationwide who actively contribute to their communities. It's an example of how brands can harness storytelling to form a personal connection with consumers.