Fast fashion is dying – or so they say. While many major headlines allude to Gen Zers' changing ideals and social values (demanding more sustainable and eco-friendly practises), the numbers are telling a different story – that this generation isn’t quite ready to ditch fast fashion hauling.

During the pandemic, many shoppers have been looking to cut costs. But it isn’t just low prices that are winning new customers at dollar stores. With a multitude of locations, they’re tapping into easy convenience and winning with their in-store experience.

Global ‘buy now, pay later’ platform Klarna has launched Livestyle, a digital fashion show experience that blends live entertainment and social shopping. As young shoppers seek out new and more sustainable ways to engage with fashion, etailtainment could be the future of e-commerce.

The Zilch credit card is helping young shoppers gain more experience in financial credit payments. While many Gen Yers and Zers are turning to 'buy now, pay later' schemes to help fund their shopping habits, there are calls for financial brands to help young customers stay financially responsible.