With fashion in flux, people are looking for alternative leaders to initiate meaningful change. Bethany Williams’ approach, which goes beyond sustainable fabrics to encompass social enterprise, is a lesson for all sectors in how to create a truly human brand for the pandemic age.

The concept of ‘defensive dressing’ might once have evoked images of Kelvar vests or plate armour, but in 2020, protective apparel and accessories have become commonplace as people look to minimise their exposure to COVID-19. How is a desire to stay healthy and safe impacting style choices?

Hermès is launching a handbag that transforms the humble mushroom from vegetable-drawer staple into sustainable arm candy. As high-end consumers increasingly seek out eco-friendly products, the bag is tapping into shifts in what people expect from luxury.

High-end fashion brands have generally not performed as well as fast fashion on transparency rankings. With exclusivity and a sense of mystique among the segment’s unique selling points, luxury labels have long been more comfortable with opacity. But could consumer pressure force a change?