Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.

The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.

Environmental concerns and fears about harmful ingredients such as parabens and phthalates have beauty consumers showing more interest in going organic. In Germany, natural products have been on the shelves for decades. What’s driving the success of this sector in the country?

As more people seek out a stripped back skincare regime, cult favourite and TikTok darling Dr. Jart+ – which offers multiple benefits in each product – is relaunching in the UK. Pairing up with digital artist rek0de on an AR campaign, the launch points to the evolution of hybrid digital/IRL beauty activations.