Menopause has long been shrouded in stigma and a lack of understanding. But as the beauty industry moves away from a one-size-fits-all approach, Avon is launching adapt Sync, a line of three skincare products designed to address the hormonal changes experienced by perimenopausal women.

Self-care and wellness have become ubiquitous, especially as people try to cope in the pandemic. In addition to its yoga club, vegan restaurant, and activewear offering, Alo Yoga has launched a beauty line, showing how brands are transcending categories to meet people’s every wellness need.

System Akvile is app-based skincare aiming to build long-term habits that disrupt traditional forms of acne treatment – and audience approaches to them. By helping people understand their skin, the app targets user drop-off points and instead nudges them into a sustained approach.

Amid the rise of self-care and increasing interest in personalized medicine, The Vitamin Shoppe has announced the launch of a vitamin subscription service. By offering tailored supplement packs, the company is helping people feel in control of their health and wellbeing.