Have indie brands killed off the beauty influencer? Are self-cleaning products the future? Has lockdown home-pampering shaped skincare routines for good? In this part of the 2021 Expert Outlook, we speak to three experts about how people are seeking new forms of comfort from their beauty routines.

Fitting acts of self-care into a packed schedule can be a challenge, one that requires creative management of free moments. Glow Bar caters to busy women with a convenient retreat in London that lets them sweat out their stress and sip on superfood-based drinks in their limited free time.

With beauty consumers scrutinizing things like packaging and manufacturing processes, the interest in clean or green beauty has been growing. But the conversation around values-based consumption has overlooked the need to uplift brands from more diverse backgrounds. Enter Geenie.

Amid the rise of self-care and increasing interest in personalized medicine, The Vitamin Shoppe has announced the launch of a vitamin subscription service. By offering tailored supplement packs, the company is helping people feel in control of their health and wellbeing.