Limited real-life interactions in lockdown have led many people to seek out online communications that allow for deeper, more intimate connections. Audio offers a welcome break from screen-based social media, but how can brands best harness this medium to stand out?

The Locker Room app is aiming to become the focal point of sports fan dialogue and debate. Accelerated by the closure of stadiums, fandom is becoming hyperdigital, and with second-screening already second nature to many, Locker Room wants to create a one-stop-shop for discussion.

In a bid to find a deeper sense of connection amid a world devoid of touch, people have turned to social media. But not all spaces enable connection in the same way. Banking on the intimate nature of voice connections, Twitter is beta-testing Spaces – an audio-based chat room feature.

With its acquisition of Gimlet Media and Anchor, Spotify is setting its sights on becoming the go-to destination for podcasts. It’s a sign of the medium’s growing influence as brands seek ways to tap engaged and young audiences who want immersive narratives that can hold their attention.