For years skincare products have catered to ‘dry’, ‘sensitive’, and ‘normal’ skin types. But doesn’t this imply that dry skin and sensitive skin are abnormal? In a bid to make beauty and skincare more inclusive, Unilever has banned the word ‘normal’ from appearing on its products going forward.

Sephora is stocking products created by influencer Patrick Starrr, whose ONE/SIZE brand caters to underrepresented groups in the beauty space, including male consumers. This move by the retailer acknowledges the growing demand for gender-inclusive cosmetics.

While many brands still position themselves to dictate of-the-moment make-up looks, Depixym’s Cosmetic Emulsions are championing individuality and self-expression by rethinking the multi-use product, encouraging beauty junkies to think outside the box and paint their faces however they wish.

At the forefront of the Chinese beauty market is Perfect Diary, a rapidly growing beauty brand that’s turning into China’s quintessential cosmetic label. It’s also a rigorous marketing engine and creative collaborator that’s redefining e-commerce and digital communication.