Ramadan is a time to connect with loved ones, give back to the community, and reflect. But in the middle of a pandemic, it's difficult if not impossible to gather with family or take part in charity work. To help people bring these practices online, Instagram has launched its #MonthOfGood campaign.

Inclusivity has become a buzzword in the fashion industry. But has inclusive sizing really gone mainstream, or is it still a niche undertaking offered only by a small number of forward-thinking designers? What moves are brands making to capitalise on shoppers’ desire for inclusivity?

As the UK's Muslim community spend more on food and gifts during Ramadan, brands and supermarkets are planning special faith-orientated offers, products and events. Such brands are catering to the minority groups whose spending power is unlocked to coincide with their religious festivals.

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?