As the audiobook and podcast markets continue to boom, consumers are primed for the expansion of audio into social networking platforms. With trust in social media at an all-time low, the raw, unedited relatability of live audio speaks to users looking to connect in a more authentic way.

Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?

With countries laying out plans to gradually end pandemic restrictions, party-goers around the world are eagerly anticipating a return to the club and festival scene. But what are event organisers doing to ensure that attendees remain safe? And could virtual events remain a long-term fixture?

2020 rewrote the rules on what it means to be a fan as many of the IRL focal points of shared passions – such as live events – were put on an indefinite hiatus. In this Spotlight on Fandom, we explore what it means to be a fan in 2021 and how brands can connect fans to the things they love.